About Us
25+
Years of commercial
capability expertise
6
Languages our
programmes deliver in
8+
Industry awards
won with clients
80%
Commercial skills covered across solutions
Who We Are
A Specialist Commercial
Capability Training Company
Expression for Growth was established in 2000 with a single, clear purpose: to help people enjoy performing at their best. More than 25 years later, that purpose still drives everything we do.
Leaders in global commercial capability training, we work with multinational corporations to transform how their commercial and sales teams sell, negotiate, tell stories, think strategically and coach one another. Our globally placed facilitators deliver programmes across six languages to some of the world’s most recognised brands.
We are not a generalist training company. Commercial capability is our focus. Our Precision suite has been refined over decades of working closely with clients to understand the specific behaviours, habits and mindsets that separate high performers from the rest, and building programmes that embed them permanently.
Inspire
We challenge beliefs and provoke new thinking, helping people try new ways of doing things and learn from each other.
Enable
We build the skills, confidence and tools your people need to be more effective with customers, from day one.
Support
We create the conditions for lasting behavioural change, so new skills become habits, and habits drive results.
Why We Exist
Because Capability Gaps are Costly and Fixable
Most organisations invest in their people’s potential. Too few invest in the specific commercial skills that turn potential into performance. The gap between a good salesperson and a great one is rarely talent, it’s training, structure and the right habits embedded over time.
Expression for Growth was founded because we believed there was a better way to build commercial capability, one that went deeper than a two-day workshop, that measured real behaviour change, and that respected the complexity of selling in global, multicultural enterprises.
Over 25 years of working with global leaders across FMCG, pharmaceutical, financial services, media and more, we have proved that when commercial training is done right, tailored, expert-led, and rigorously followed through, the impact is significant, measurable and lasting.
“I genuinely believe implementing Precision Selling and Precision Negotiating will separate our sales team from our competitors and add value to customers.”
Senior Sales Leader, Geistlich Pharma
Our Values
What We Stand For
These five values aren’t aspirational statements on a wall. They are the behaviours we hold ourselves to in every client partnership, every programme design, and every conversation we have.
We are empowered and take responsibility to deliver our commitments — to our clients, our participants and each other.
We have integrity and unassumingly do the right thing, even when no one is watching.
We enjoy what we do and bring genuine enthusiasm and energy to every engagement — because it shows.
We encourage and embrace our differences in pursuit of common goals — within our team and across our clients’ organisations.
We are willing to challenge and be challenged — because real change requires courage, not comfort.
Where We Work
Globally placed
Locally understood
Commercial capability looks different in São Paulo than it does in Shanghai or Stockholm. Our globally placed facilitators bring deep cultural fluency to every programme, delivering in the language of your teams and the context of your market.
Precision programmes have been delivered across Europe, North America, Asia Pacific, Latin America and the Middle East. Our credibility is built not just on what we teach, but on how well we understand the markets, cultures and competitive pressures our clients face.
Recognition
Award-winning Partnerships
Our awards are won jointly with clients, this is because we measure success by the results they achieve, and not by what we deliver in the room. Each award represents a programme that drove real, measurable commercial impact.
Complete Your Commercial Excellence Journey
Our Precision Solutions are available in a range of commercial skills. Many clients combine programmes for comprehensive team development:
