Chep Case Study

CHEP Australia and Expression for Growth



Best Implementation of a Blended Learning Solution

With one of our partners, CHEP Australia, Expression for Growth entered the 2017 Australian Institute of Training and Development (AITD) Excellence Awards. In November of 2017, two of our main stakeholders attended a gala dinner in Sydney where we were awarded as Finalists for Best Implementation of a Blended Learning Solution for our entry Precision Selling Program.

CHEP’s integration into the supply chains of its customers was a strength, however, customers often perceived CHEP simply as a ‘pallet provider’ and not a ‘business partner’. CHEP wanted to grow through providing new, innovative solutions that would generate value for customers in new ways. A challenge in this was that the stakeholders who benefit from that value were often not known to the CHEP sales team.

The sales team wanted to revitalise their approach to build relationships with these stakeholders, understand their needs, develop compelling commercial propositions and demonstrate the value created.

Award finalist

AITD 2017 Finalist

Best Implementation of a Blended Learning Solution

Best Implementation of a Blended Learning Solution for our entry Precision Selling Program



To meet these needs, Expression for Growth built a customised blended learning ‘Precision Selling’ program to inspire, enable and support new behaviours in the team.

The learning journey began in August 2016 with on-line pre-work ahead of instructor-led workshops, first with leaders to enable them to ‘model’ the new behaviours. Leaders also received coaching skills training to enable them in integrate coaching into their daily interactions with their teams.

Following the first workshops, all participants engaged in on-line learning tasks, to apply their new skills and knowledge. In February of 2017, the teams attended ‘Mastery’ workshops to deepen their skills, setting them up for the final part of the journey, a formal ‘accreditation’ of learning. Additionally, managers took part in an innovative ‘Unleashing Performance’ workshop to create plans to sustain and accelerate Precision Selling with their teams.

The impact of the program on the CHEP business has been transformational. Business metrics for sales pipeline, sales cycle time and Joint Business Plans have shifted significantly. Managers are reporting consistent changes in behaviour in their teams. Precision Selling has become integrated into business processes and the culture of the team.

The impact of this Australian program has been so positive that CHEP is now rolling out Precision Selling in other countries around the world.

Case study correct at time of the Award win and publication.