Everyone needs to sell, not everyone needs to negotiate

Everyone needs to sell, not everyone needs to negotiate

Negotiating, Selling
Everyone needs to sell, not everyone needs to negotiate Many people confuse 'negotiation' with 'sales' when they describe what they want to do. Selling and negotiation are not the same thing. They share skills and elements in their approach, but are fundamentally different in the way they are executed. Sell first, and negotiate only when you need to. In both cases, yes, you can learn 'how to', and practice and coaching will enable you to be more successful. In this short video, Gareth Moxom and Alex Selwood discuss how selling effectively means you don’t always need to negotiate. https://youtu.be/ZAPAPtsojAg
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Negotiation Director – know the difference

Negotiation Director – know the difference

Negotiating, Selling
Selling versus Negotiating - what is the difference? There are plenty of Sales Directors out there but rarely have we seen the job title ‘Negotiation Director’. Despite that, too many Sales Directors and their teams don’t sell, they jump straight into a negotiation with a negative impact upon time, money and the customer relationship afterwards. Time and again it happens. Jumping into a negotiation without making a sale costs you. Everyone needs to sell, nothing happens without a sale. Not everyone needs to negotiate. Alex Selwood and Gareth Moxom discuss how the differences between selling and negotiating need to be clear and how to use each framework to keep your customers engaged. https://youtu.be/i2uQ8GLFQgI
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