A question about questions

A question about questions

Great Questions, Selling
Questions concept I remember growing up there was a book called 'All that you wanted to know about (insert topic), but were afraid to ask.' I was reflecting on this recently and on my experience of working with over 15,000 sales people over the past (nearly) 30 years. I find it extraordinary, that one of the most common ‘objections’ I receive, when talking with people about asking great questions, is that they often feel awkward about doing that and they are concerned about what they will discover as a result. Most sales people are afraid to ask the ‘right’ questions Those seasoned sales people out there reading this may be thinking “Well, that’s bonkers”…but ask yourselves “why would that be the case?”. Is it because 95% of sales professionals that…
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