Selling versus Negotiating – what is the difference?
There are plenty of Sales Directors out there but rarely have we seen the job title ‘Negotiation Director’. Despite that, too many Sales Directors and their teams don’t sell, they jump straight into a negotiation with a negative impact upon time, money and the customer relationship afterwards.
Time and again it happens. Jumping into a negotiation without making a sale costs you. Everyone needs to sell, nothing happens without a sale. Not everyone needs to negotiate.